Assignment: Professional Selling
OBJECTIVES
• Critically analyze current opportunities in esports entertainment to generate revenue
• To evaluate opportunities for employment in esports
• To explore customer engagement in esports
"The latest from Supernate asserts that the industry as a whole will be worth over $1.13bn by the end of this year, with $839m of that coming via sponsorship and advertising. In terms of locality, Asia represents the biggest piece of pie at $406m with North America close behind at $396m. Europe is picking up the pace but still some way behind at $298m. This is helped in part due to football clubs such as PSG and Schalke getting involved, and the industry picking up in France via Webedia.
Just over a quarter of this total value comes from direct revenues such as prize pools from developers and tournament organisers. A huge 74% comes from outside; this is sponsorship from the likes of big hitters such as Visa, Coca Cola, Audi and more. Esports prize pools are up 27% in 2017 year on year, and there's no reason to suggest the growth into 2018 will be any less with more tournaments and tournament organisers emerging across the globe."
DELIVERABLE: First Post
Article: "Don't know what eSports are? Don't worry! Watch this".
1. Research, define and discuss the primary and secondary target market for esports.
2. There are significant opportunities for employment in esports beyond the actual game playing. Choose one of the following jobs that would be the best fit for you and discuss how your skill set would apply to that position. If you have another idea, you can explore that opportunity.
Professional player
Shoutcaster/host
Coach/analyst
Journalist/content creator
PR/Marketing executive
Product manager
Sales/partnerships manager
Sales/sponsorships
Admin/referee
Organisation owner/manager
Community/social media manager
Broadcast/production crew
Event manager
3. How could esports be monetized further in your local entertainment community?
4. Discuss your personal opinion and interest in esports.
DELIVERABLE: Second Post
1. Choose a classmate's employment opportunity that is different from your choice and discuss how that might also be an opportunity for you.
2. Why or why not do you believe esports has sales potential? List additional facts/opinions based on your research to support your position.
3. Respond to someone else's opinion of esports. Choose someone with a different opinion if possible.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.