Discuss your most recent shopping experience. What marketing technique was used, how was the service, what did you love about it, what would you change and did you feel they did a good job connecting with their target market? What can you say about their strategy to penetrate the market and overcome the competition?
In your posting please refer to the concept of marketing mix (also known as 4P for products-place, price, product,promotion and 7P for services-place,price,product,promotion,people,process,physical evidence). It is the marketing mix concept that helps us approach and answer the above questions professionally.
Cite any references used.