Discuss with your class the key factors for future competitive success. List the common types of key success factors and answer the following questions:
• On what basis do buyers of the industry’s product choose between the competing brands of sellers?
What product attributes are crucial?
• What resources and competitive capabilities does a company need to have to be competitively successful?
• What shortcomings are almost certain to put a company at a significant competitive disadvantage?
Include at least one APA-formatted citation from your textbook, Crafting & Executing Strategy, to support your rationale and receive full credit.