Marketing Problem
It is very important to make sure that you align your pricing strategy with your target market and branding strategy. Below are various businesses and pricing strategies.
a) Match each business with the pricing strategy that you believe the business is using.
b) Discuss why you think the business is using the pricing strategy that you did.
Business: Pricing Strategy: Bentley Motors
o Motorola
o Kohl's
o Dish NetworkPenetration Pricing
o Pricing Skimming
o Premium Pricing
o Competitive Pricing
o Economy Pricing
o Promotional Pricing.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.