POST: MARKETING
You need at least 2 full original sentences per business, telling what pricing strategy you selected and why you selected the pricing strategy you did for the business. A total of at least 8 full sentences will be needed for full credit.
It is very important to make sure that you align your pricing strategy with your target market and branding strategy. Below are various different businesses and pricing strategies.
Match each business with the pricing strategy that you believe the business is using.
Discuss why you think the business is using the pricing strategy that you did.
Pricing Strategy
• Penetration Pricing
• Pricing Skimming
• Premium Pricing
• Competitive Pricing
• Economy Pricing
• Promotional Pricing
Business
• Bentley Motors
• Motorola
• Kohl's
• Dish Network
The response should include a reference list. One-inch margins, Using Times New Roman 12 pnt font, double-space and APA style of writing and citations.