Assignment
Run the Wonder Company simulation with your strategy, making decisions year by year for prices and R&D allocations. Write a 6- to 7-page paper, not including cover and reference pages, in which you discuss the decisions and the results for each year. Discuss why you did better (or worse) than Joe Thomas.
KEYS TO THE ASSIGNMENT
The key aspects of this assignment that should be covered and taken into account in preparing your paper include:
• As you run the simulation, keep track of your decisions and the results - both financial and marketing. Copy and paste the results into Excel or into a Word document. You will also want to record the information that you get from the Advisor. Make a note of your Final Total Score.
• Include your Final Total Score, some tables, and/or graphs showing key results. Using sound logic, be sure to clearly explain the differences from Joe.
• Remember that the key here is quality of analysis.
• Time Line Summary:
SLP1
• 2016: You are hired on December 31, 2016.
• Turned in first report to the CEO on January 15, 2017.
SLP2
• You again find yourself in a Time Warp that takes you back to January 1, 2013.
• You revise the decisions made by Joe for 2013 - 2016. You make new decisions each year.
• December 31, 2016 - You have gone through all four years, and you write your second report to summarize how you did.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.