Ethics in Services Marketing
You have learned that the opportunities for unethical behavior in the service industry can be attributed to the unique characteristics inherent in services. find a service firm who has been in the press related to unethical behavior (there is an attached report) and answer the following questions:
• Discuss why services can be prone to unethical behavior.
• Described the service firm you selected and the situation related to the unethical behavior.
• In the situation you selected, what were the effects of the unethical behavior?
• What could have the firm done to prevent the unethical behavior?
Submit your answers in a three- to four-page Microsoft Word document. Use APA guidelines