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Discuss why public relations people must target bloggers

Question: Answer in 150 words

Discuss why "public relations people must target bloggers they wish to reach, create relationships with them before pitching them on a particular story, personalize the appeal toward the blog targeted and have something unique to sell." The response must be typed, single spaced, must be in times new roman font (size 12) and must follow the APA format.

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Marketing Management: Discuss why public relations people must target bloggers

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