Solved: Discuss why it is important to include end users in process, Marketing Management

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Discuss why it is important to include end users in process

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Search "google scholar" for a company or school that has defined the role of end-users in the creation of a contingency plan. Discuss why it is (or is not) important to include end users in the process of creating the contingency plan? What are the possible pitfalls of end user inclusion?

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: Discuss why it is important to include end users in process

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