Discussion: Marketing Objectives
Marketing objectives are the broad-based statements or goals of an organization (e.g., increasing brand awareness or driving sales through online channel). In your blog, discuss why and how companies use marketing objectives. In your discussion, include how to align marketing activities with the mission, objectives, and goals of the organization and the consideration of legal and ethical issues in the development of objectives.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.