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Discuss why amazon has succeeded when other companies failed

Journal Problem

Review the "Marketing Excellence: Amazon" case study. Discuss why Amazon has succeeded when so many other companies have failed. Reflect on what you think is next for Amazon.

The response must include a reference list. Using one-inch margins, double-space, Times New Roman 12 pnt font and APA style of writing and citations.

Attachment:- Amazon-Case.rar

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Marketing Management: Discuss why amazon has succeeded when other companies failed

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