Assignment
Create a 12 to 15 slides Microsoft PowerPoint presentation with speaker notes on trends in the consumer buying environment, and explain how these tie into the marketing segmentation by consumer groups.
Describe the consumer trends that influence purchasing patterns, and provide an overview of the different consumer groups (market segments).
Choose two of the companies from the list below:
a. Sports Spectrum Greeting Cards
b. Ty Beanie Babies
c. Sara Lee Desserts
d. Skeeter Boats
e. Gold Bond
Examine each company's website to determine what segmentation strategy the firm uses.
Answer the following questions, and provide explanations for your responses:
a. Who is the intended target market for the website?
b. What communications objectives do you think the company is trying to accomplish?
c. What product-positioning strategy is being used?
Format your assignment according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.