Discuss which variables would be most important for


1. There are many ways to segment a market. Using the four segmentation variables discussed in the chapter, discuss which variables would be most important for segmenting (a) candidates for cataract surgery and (b) possible enrollees in a culinary school. Explain your choices.

2. Do you feel union members are allowed to pick their employer?

3. Why is is important for the government to disallow a merger of two major airliner?

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