Solved: Discuss whether nielsens methods have external validity, Other Management

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Discuss whether nielsens methods have external validity

Questions:

1Q. What types of decisions do you think networks are making when they utilize Neilsen's research? What about advertising agencies?

2Q. Compare Neilsen's diary method to its television meter method. Which method is more effective? Why?

3Q. Discuss whether Nielsen's methods have external validity.

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Other Management: Discuss whether nielsens methods have external validity

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