Crepe Creations is considering franchising its exclusive brand of crepes to stall-holders on the Hermoza Beach, which is five miles long. CC approximation that on an average day there are 1,000 sunbathers evenly spread along the beach and that each sunbather will buy one crepe per day provided that price plus any disutility cost does not beat $5. Each sunbather incurs a disutility cost of getting up from resting to get a crepe and returning to their beach spot of 25 cents for every 1/4 mile the sunbather has to walk to get to the CC stall. Each crepe costs $0.50 to make and CC incurs a $40 overhead cost per day to operate a stall. Determine the numbers of franchises should CC award given that it determines the prices the stall holders can charge and that it will have a profit-sharing royalty scheme with the stall holders? Discuss what will be the price of a crepe at each stall?