Assignment: Digital Marketing Paper
Write a 2 page paper on the following below:
i) Using a real business/organization as an example, prepare an effective sample email to be used in an email marketing campaign. Feel free to provide one or more mock links within the sample email (however, it is not necessary to provide mockups of the actual sites to which these would link to). Factor in concepts from the textbook when preparing the email.
ii) Find and provide a real, specific example of any form of digital marketing (a real website link, social media page, email marketing example etc.). Summarize your example. Discuss what privacy concerns are raised by that one form of digital marketing. Also, discuss how the business or organization can address the privacy concerns while still maintaining the purpose of that specific marketing method.
Format your assignment according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.