Discussion Post
Consider a company with which you are familiar. Discuss what might be in the organizations external, general, or industry environment that would influence strategic planning for that company.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.
Reference
Kotler, P. T. & Keller, K. L. (2016). Marketing management (15th ed.). Upper Saddle River, NJ: Pearson/Prentice Hall.