Discuss what makes that commerical so effective


Problem

I. Describe your favorite commercial. Discuss what makes that commerical so effective.

II. Pick a product and discuss how the company effectively uses the AIDA Model.

i. How do they make awareness?
ii. How do they build interest?
iii. How do they build desire?
iv. How do they encourage action?

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Marketing Management: Discuss what makes that commerical so effective
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