Assignment: Strategic Management and Decision Making
1. What is Costco's business model? Is the company's business model appealing? Why or why not?
2. What are the chief elements of Costco's strategy? How good is the strategy?
3. Do you think Jim Sinegal was an effective CEO? What grades would you give him in leading the process of crafting and executing Costco's strategy? What support can you offer for these grades? How well is Craig Jelinek performing as Sinegal's successor? Refer to Figure 2.1 in Chapter 2 in developing your answers.
4. What core values or business principles did Jim Sinegal stress at Costco?
5. Based on the data in case Exhibits 1 and 4, is Costco's financial performance superior to that of Sam's Club and BJ's Wholesale?
6. Does the data in case Exhibit 2 indicate that Costco's expansion outside the U.S. is financially successful? Why or why not?
7. How well is Costco performing from a strategic perspective? Does Costco enjoy a competitive advantage over Sam's Club? Over BJ's Wholesale? If so, what is the nature of its competitive advantage? Does Costco have a winning strategy? Why or why not?
Text Book: Essentials of Strategic Management: The Quest for Competitive Advantage
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.