Capstone Homework
In this homework, you are to use the same corporation you selected and focused.
Consider the corporation you have selected to use in your first three homeworks.
Research the company on its own website, the public filings on the Securities and Exchange Commission EDGAR database, the University's online databases, the Nexis Uni database, and any other sources you can find. The annual report will often provide insights that can help address some of these questions.
You will do a 15-minute presentation to the Board of Directors of the corporation. Develop an eight- to twelve-slide PowerPoint presentation with speaker notes or record a video. You may choose to compare your chosen corporation to a major competitor with whom you would like to work. You will make recommendations to the Board of Directors based upon your analysis and decision on why the corporation remains or is not a good fit for you.
Requirements
Determine the impact of the company's mission, vision, and primary stakeholders on its overall success as a competitive employer in the industry.
1) Create a SWOT analysis for the company to determine its major strengths, weaknesses, opportunities, and threats.
2) Based on the SWOT analysis, outline a strategy for the company to capitalize on its strengths and opportunities, and minimize its weaknesses and threats.
3) Discuss the various levels and types of strategies the firm may use to maximize its competitiveness and profitability.
4) Outline a communications plan the company could use to make the strategies you recommend above known to all stakeholders.
5) Assess efforts by this corporation to be a responsible (ethical) corporate citizen and determine the impact these efforts (or lack thereof) have on the company's bottom line. Provide specific examples to support your response.
6) Develop an executive-level PowerPoint presentation with 8-12 slides with speaker notes and appropriate graphics or professional video.
Format your homework according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.