Homework: ETHICAL MARKETING: THE NEW HEALTH CARE ECONOMICS
Create a matrix that contrasts the differences between marketing in for-profit and not-for-profit health care organizations.
Include the following in your matrix:
I. Centralized versus decentralized format of management
II. Strategic goals of the organizations
III. Variation in the access to the capital market
IV. Strategic marketing differences between these two types of organizations
V. Quality attributes of the two types of organizations
VI. The management of pricing and volume
Format your homework according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.