Discuss using examples several of the challenges involved


1. List and describe, using examples, five techniques copywriters can use to create catchy, memorable slogans.

2. Discuss, using examples, several of the challenges involved in evaluating international IMC campaigns.

3. Why should evaluation be a component of any campaign? What are the risks of not using formal evaluation? Use examples in your answer.

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Operation Management: Discuss using examples several of the challenges involved
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