Discuss unique distribution strategy during the pandemic


Problem: Jollibee employs a unique distribution strategy during the pandemic in the Philippines in order to ensure that its products are readily available to consumers. The company has utilized its existing network of over 3,000 stores across the country to distribute its products, as well as utilizing its online delivery platform to reach consumers. This has allowed Jollibee to maintain a strong presence in the market during a time when many other businesses have been forced to close. The company's decision to utilize its existing store network and online delivery platform has proved to be a successful one. Jollibee has been able to maintain a strong presence in the market, despite the challenges posed by the pandemic. This is a testament to the company's distribution strategy, which has ensured that its products are readily available to consumers.

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Marketing Management: Discuss unique distribution strategy during the pandemic
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