Discussion:
1. Global Employer Brand
What factors should organizations consider when developing a global employer brand? What factors should organizations consider when transitioning from a domestic employment brand to enter global markets?
2. Employee Value Proposition
Define and discuss EVP - what factors may make it difficult to determine EVP on a global basis? What considerations should be made to clearly understand and make use of this information? Why is EVP important for organizations to understand? What can organizations do to build a differentiated EVP?