Discuss toyota prius market strategy, Marketing Management

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Discuss toyota prius market strategy

Assignment:

Toyota Prius market strategy

• STP(segmentation, market targeting , positioning)

• Marketing Mix

• Marketing research

• Market opportunity( develop-market-product)

• Identify "present" =current using www.//about us

Do not refer to Kotler ! use other authors and articles from popular journals. Around 500 words.

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Marketing Management: Discuss toyota prius market strategy

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