Discuss to what extent you are influenced by branding
Problem
Discuss to what extent you are influenced by branding. Give specific examples of popular name brands you do or do not use, and describe your attitude toward these brands.
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Read Kenneth Elzinga and David Mills (2018) Predatory Pricing in the Airline Industry Spirit Airlines. What was court decision? How did the case be resolved?
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Discuss to what extent you are influenced by branding. Give examples of popular name brands you do or do not use and describe your attitude toward the brands.
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