Discuss their mission and marketing objectives, and the role of a situational analysis in the company’s success.
First Flavor, Inc. offers marketing solutions for brand marketers. It provides Peel 'n Taste Marketing System, the flavor strips for flavored products, which enable marketers to sample and promote the flavor of their product in traditional print media and promotions. The company’s Peel 'n Taste System integrates with existing promotional marketing vehicles and programs to sample the flavor of a brand and engage consumers generating awareness and trials, as well as is used in various applications, including magazine advertising, direct mailers, point-of-sale, events, and word-of-mouth marketing promotions. First Flavor, Inc. also offers direct, event, print media, and shopper marketing solutions. The company has strategic partnerships with Australia Post; BRANDSense Agency; David Michael & Co.; Royal Mail; Sun Chemical; The US Postal Service; and US Ink. First Flavor, Inc. was incorporated in 2004 and is based in Bala Cynwyd, Pennsylvania