Question: 1. Discuss the ways in which services are unique in comparison with manufactured goods. How do these differences affect the management of service quality?
2. Provide an example of customer coproduction other than the example provided in the text. What are the advantages and disadvantages of customer coproduction for service providers?
3. Are quality techniques in the service industry well developed or still fairly immature? If you believe that they are immature, why do you think this is the case?