Why is top-management support for CSR so critical? Can CSR be delegated? If so, why and to whom?
Discuss the variations among companies, industries and cultures for CSR implementation. Do you have examples? What variations are the most difficult for implementation? Why?
How does a firm or nonprofit organization avoid the perception that its CSR report is "greenwash?" Does it matter whether the reasons behind an action are genuine or cynical if the outcome is the same?
Distinguish between short, medium, and long term CSR implementation. Explain the differences and discuss where your company or nonprofit organization is on this implementation continuum.
Find the CSR reports from Patagonia and 3M on the web. Compare and contrast. Which do you think is the best? Why?