1. Discuss the value of virtual reality (VR) as a way for marketers to communicate with consumers. What are some of the applications of VR to integrated marketing communications? What challenges will marketers face in using virtual reality as a way to connect with consum ers? (LO 9-1,9-2)
2. IMC Perspective 9-1 discusses the Live Más" campaign for Taco Bell. Analyze the creative strategy used for this campaign, giving attention to the type of creative appeals used as well as the advertising execu- tion. (LO 9-1, 9-2).