Discuss the use of technology licensing as a primary, Operation Management

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Discuss the use of technology licensing as a primary

Entrepreneurship 3e By Andrew Zacharakis, William D. Bygrave

Chapter 12 Tessera Case Study

Discuss the use of technology licensing as a primary revenue driver in an entrepreneurial enterprise. Are there any public companies (other than Tessera, which had an IPO in 2003) that rely on licensing as their principal revenue source? What are some key requirements and competencies for success with that strategy? What are some potential pitfalls?

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