Responses to discussion question topics should be a minimum of 250 words.
1. Discuss the types of social media used by your employer? If your employer uses none, you can discuss a past employer or suggest a few that should be used by your current employer. Which is the most effective and why?
2. Suppose you created a company video. What would you do to enhance the chances that it will go viral?
3. Discuss a recent purchase noting the pre-purchase awareness, pre-purchase brand consideration, purchase or behavioral engagement, and post purchase noting how a company could enhance each.
Please include at least two academic sources for your research