Discussion Post: Technology Entrepreneurship
• Discuss the types of decisions related to each element of the marketing program for delivering a value proposition and positioning it correctly in the minds of the target customer.
• Discuss this statement: Collins and Hansen (2011) argue that good results in successful businesses are produced through a combination of paranoia, discipline, and creativity.
Collins, M. and Hansen, J. (2011) Great by Choice. New York: Harper Business.
The response should include a reference list. Using double-space, Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.