Discuss the type of a product or institutional ad


Discussion:

Choose an ad and discuss it by answering the following questions:

• Who is the target audience? Why do you think so?

• Which media does it appear in? (magazine, newspaper, trade publication, billboard, television, etc.) Why is it chosen?

• What type of a product or institutional ad is it? (pioneering, competitive, reminder, advocacy) Explain

• Does it use fear, sex or humorous appeal? How might the appeal work?

Include an image of the ad or its link (if you find it from internet) in the appendix of your paper. The report must be typed and is limited to 2 pages (not include appendix) in a font (Anal recommended) of 12 with standard margins, double-spaced. Expanded bullet points are preferred to text intensive documents. APA style.'

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Marketing Management: Discuss the type of a product or institutional ad
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