Assignment
Length: 15 pages
Part 1: Updated Unit 2 Individual Project
Copy and paste your Unit 2 Individual Project into this template. If your instructor suggested updates, these should be included in this submission. You will want to omit the sections of the headings that say "Part 1 & Part 2."
Part 2: Brand Positioning & Concept
In this portion of the brand launch, you will cover the following areas:
• Brand Positioning
• Brand Concept
Part 1 of the Individual Project should be 2 1/2 - 3 pages in length. Be sure to cite your resources.
Part 3: The Strategy
Consider all aspects of promotion from traditional to new media:
• Strategic Brand Promotional Mix
• Traditional promotions with rationale
• New Media promotions with rationale
Part 2 of the Individual Project should be 3-4 pages in length. Be sure to cite your resources.
Your assignment should contain a cover page, an abstract page and a reference page in addition to the body. The body of the paper should be 12 pages in length - starting with a brief one paragraph introduction and ending with a short conclusion. The entire submission will be 15 pages in length.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the professor's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Attachment:- The-Future-Brand.rar