Discuss the three primary models of international marketing


Problem: Discuss the three primary models of international marketing that address the marketing mix: ethnocentric geocentric polycentric Your discussion should include the following: Discuss the three models and how they differ. Describe whether a company markets a product or service influences the choice of one model over another. Discuss how cultural differences may affect the choice of model. If you use sources to support your discussion, please cite your sources.

Request for Solution File

Ask an Expert for Answer!!
Marketing Management: Discuss the three primary models of international marketing
Reference No:- TGS03395004

Expected delivery within 24 Hours