Problem
i. Explain briefly the various steps in a research proposal with examples. What are the four steps of a marketing strategy?
ii. How do you align researches in a marketing mix? What are the advantages of marketing research? What type of research is more prominent in the area of marketing and why and how? Give Example
iii. Discuss the THREE pillars of marketing research ethics. Why is informed consent important in research, explain with example. Distinguish between Phenomenology and Grounded Theory with examples.
iv. Distinguish between primary and secondary data. Name some leading sources of secondary data. Do you agree with the opinion that qualitative research is better than quantitative research where both can be conducted? Give examples.