For this discussion pick an offering you use or that seems interesting. This could be a product or service you have at home or have used, have seen advertised or are simply interested in.
-Tell us where the offering is in its PLC
-Discuss the three major components of the offering and why you think they were chosen
-Tell us how the audience for that offering is segmented and how that is important to marketing the offering.
-Finally discuss how all of these parts of the marketing for this offering affect how the offering is distributed through which channels and why.
Include One Citation from the chapter and One Citation from an outside source.
Use proper grammar, punctuation, and spelling appropriate to an academic setting.
Purpose: The purpose of this assignment is to understand learnings from chapters 5 – 8 as they are demonstrated in real world products or offerings and discuss how the marketing principles we are learning about apply.