Essay Homework
This individual homework requires each student must provide the format of the homework is an essay, which students may like to structure and break up into sections and headings (e.g. introduction, main text - subheadings and conclusion). Students do not need any abstract, executive summaries or appendices. The length of the homework should be no less than 2,500 and no more than 3,000 words, excluding the Reference List.
Your homework should cover the followings;
o Introduction and background of the hospitality organizations such as hotels, restaurants, bars, airlines, cruise ships, Airbnb, Virtual Learning Environment (VLE) in British Columbia / Canada.
o The role of IT, social media, virtual media, digital marketing, Customer Relationship Management (CRM), supply chains and its impact within the hospitality industry in British Columbia / Canada.
o Discuss the the changing marketing communication across various demographic groups, developed and developing countries.
o Critically discuss Value creation strategy, competitive advantage, make or buy decisions, cost and benefit analysis
o Conclusion and recommendations discussion should be considered as problem-solving using decision-making models, user friendly, community platforms, gig-economy, future effective monitoring and evaluation of IT systems
Format your homework according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.