Assignment:
Description:
Choose a non-profit advertising topic that interests you. Some examples can include Get out the Vote initiatives, food bank donations, or anti-smoking campaigns. As long as there is a not-for-profit motive, you can study it! You will be working on this topic for seven weeks on a fairly intensive project so please choose something you will want to put your heart and soul into for a good portion of your summer.
Tell me about your non-profit topic (1-2 paragraphs). What is the topic, what is the organization trying to work in this area? Why did you choose it?
Then, do:
SWOT analysis (2 double-spaced pages).
Discuss the strengths, weaknesses, opportunities, and threats for your topic and selected non-profit organization. Details on SWOT analysis can also be found in K&J.
As the textbook outlines, a SWOT analysis can include many aspects (see the "wheel of competitive strategy" in your J&K textbook). You do not need to discuss every one of those aspects, but most likely more than one aspect will apply to each of the SWOT dimensions.
Citing sources: You must cite your sources using APA format