Discuss the strengths and weaknesses of sales letter


Response to the following :

Question A

Describe a time when someone tried to persuade you to change a belief, buy a product or take a specific action, in which he/she clearly did not take the time to understand your personal values, attitudes and beliefs. What might the persuader have said or done that might have reached you?

Question B

Perform an Internet search to locate an example of a sales letter. You may also locate one you received in the mail or at work. Attach a copy (a link document, or scan), and discuss the strengths and weaknesses of the letter in regards to the quality of the argument it presents.

 

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Operation Management: Discuss the strengths and weaknesses of sales letter
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