1. You are responsible for the launch of a new flavour of flavoured water. Devise sales promotion objectives and develop a sales promotion strategy.
2. Discuss the steps in the sales promotion planning process.
3. Explain how sales promotion and traditional media work together. Cite an example to illustrate.
4. Assess the various consumer promotion options available to marketers. For each consumer sales promotion option, discuss which sales promotion objectives they are best suited for and the strengths and limitations of that sales promotion tool.
5. List and describe the elements of a sales promotion brief.
6. What are loyalty programs and why are they gaining popularity? Describe two successful Canadian loyalty programs.
7. What are the main options for delivering coupons to consumers? Which one is the best?
8. Describe the various way sampling can be utilized.
9. Contests can be classified into two categories. Name and describe them, giving an example of each.
10. How often should a brand offer sales promotions? Discuss.