Discussion Post: Social Media in Healthcare Marketing
The Mayo Clinic has been rated one of the most social media friendly hospitals by multiple sources including the Advisory Board. Explore the Mayo Clinic's social media presence available through the webpage America's Most Social Media-Savvy Hospitals, and discuss the specific aspects of the Mayo Clinic's approach that you believe allow them to accomplish the following:
Reach their target market
Promote their brand
Make sure to Support your assertions by referencing fundamental marketing principles presented throughout the course.
In your response posts, build on your peers' posts by recommending at least one additional social media marketing technique that your peer did not address or that the Mayo Clinic is not currently using.
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.