1. Estimating project activity durations is critical to the project budgeting process. Compare and contrast top-down versus bottom-up estimating and discuss how the project costs are influenced by the quality and accuracy of estimates
2. Name 3 reasons companies seek to achieve customer loyalty . Reasons why loyalty doesn't lead to profitability. Provide a model that manages profitability and loyalty (be able to explain in depth the reinartz and Kumar model)
3. Discuss the significance of human resource management to present and future prosperous of global business organizations.