Questions
1. What was the critical activity in the process of Samsung's transformation into a world-beating developer of new cell phone handset designs and other product line designs?
2. Provide the evidence from the case above, giving examples of the three crucial competitive advantages a firm must have according to the dynamic theory of competition presented in Module 1.
3. Yesterday's best practice in product development is presented in the module. Where is it criticized in the case?
4. Analyze price strategy, distribution strategy, or promotion strategy of Samsung in the U. S. and compare with one other country in South America, Asian, or Europe.
5. Discuss the Samsung brand itself and compare with Sony or any other brand you think it is the major competitor for Samsung.
6. Provide your suggestions of the future of Samsung in the 4Ps locally and internationally.
Review the case study attached below and answer the following questions:
Attachment:- Samsung- Building a Great Brand.rar