Select a company and research it paying particular attention to its public relations efforts.
1. Discuss the roles of PR within an organization.
2. Identify and describe some of the proactive PR that has been done for the company to establish and maintain a favorable image.
3. Then identify and describe the company's crisis management PR.
4. How have their PR specialists tried to put a good face on bad news? Be specific and provide EXAMPLES.
**Include scholarly research on the PR, proactive PR, and crisis management PR.