Discuss the role of suv models in audirsquos competitive


Case 1-1 on Audi automobiles, starting on page 30 of the text.

1) Describe and evaluate Audi’s brand building initiatives.

2) How important are quality gains to Audi in closing the revenue gap with BMW and Mercedes?

3) Discuss the role of SUV models in Audi’s competitive strategy.

4) Discuss the strengths and weaknesses of Audi’s financial performances.

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