Task 1
Discuss the role that strategic marketing may play in an organisation, explaining the processes involved in strategic marketing as you do this.
1.1 Discuss the role of strategic marketing in an organisation.
1.2 Explain the processes involved in strategic marketing.
With reference to an organisation with which you are familiar, evaluate the links between its strategic marketing and corporate strategy and assess the value of different models to its strategic marketing.
1.3 Evaluate the links between strategic marketing and corporate.
2.1 Assess the value of models used in strategic marketing planning.
Task 2
Explain what is meant by positioning within strategic marketing, describe a particular form of positioning that you feel is pursued by an organisation with which you are familiar and discussa range of marketing tactics that might be used by the organisation to establish and reinforce that positioning.
2.2 Discuss the links between strategic positioning and marketing tactics.
Relationship marketing takes a longer term view of customer relations than do more traditional approaches to marketing. Analyse the merits of relationship marketing within a particular marketing strategy.
2.3 Analyse the merits of relationship marketing in a given strategic marketing strategy.
Task 3
Identify a number of key factors and trends in the external environment of an organisation with which you are familiar. Describe the behaviour of these over time and ascertain possible growth opportunities that this suggests may exist for the organisation.
3.1 Use appropriate marketing technique to ascertain growth opportunities in a market.
Propose a strategic marketing response to the key themes emerging from your analysis above and create a small number of strategic marketing objectives consistent with that strategic marketing response.
4.3 Propose strategic marketing responses to key emerging themes in a marketing strategy.
3.3 Create appropriate strategic marketing objectives for a market.
In terms of one of the strategic marketing objectives, which you presented above,plan a number of different options by which the organisation might achieve it.
3.2 Plan how to use marketing strategy options in a market.
Task 4
Discuss or report on the effect that any major changes in the trends over time identified in task 3 would be expected to have on the marketing strategy of the organisation concerned.
4.1 Report on the impact of changes in the external environment on a marketing strategy.
Conduct an internal analysis of the organisationto identify its current strengths and weaknesses in terms of its ability to implement such a changed marketing strategy.
4.2 Conduct an internal analysis to identify current strengths and weaknesses in a marketing strategy.
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