Assignment
In 4 to 5 pages, conduct your own research and answer the following questions in preparation for the Amazon Case Study. This assignment will count as Assignment.
• Critically analyze the customer service initiatives at Amazon.
• Discuss the customer-centric philosophies of Amazon and how these have contributed to its success.
• Discuss the role of Jeff Bezos in making customer service and experience the hallmark of Amazon and his relentless pursuit of customer satisfaction.
• Discuss the strategies that Amazon can adopt in the future in order to maintain its dominance in the global retail sector.
Format your assignment according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.
Text Book: Customer Relationship Management- Concept, Strategy, and Tools by V. Kumar and Werner Reinartz, Third Edition.