-Discuss the creative challenges Intuit and rhw Wieden+Kennedy Agency face in developing advertising campaigns for a tax preparation software product such as TurboTax. Evaluate the creative strategy W+K used for the “It Doesn’t Take a Genius to Do You Taxes."
-Discuss the role and importance of creativity in advertising. Do you think advertising agencies often emphasize creativity at the expense of developing ads that can help generate sales for a product or service? What can clients do to avoid this problem?
-Evaluate the decision by companies such as AB InBev to dismiss their ad agency and hire a new one even though the agency has done award-winning creative work for the company/brand.
(Advertising and Promotion, Chapter 8, 11th Edition)